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According to information made available to the Nigerian Stock Exchange (NSE), yesterday, in Lagos, Dangote Cement would reduce the price of its market-leading 3X brand of cement in Nigeria by N300 per 50kg bag, or N6,000 per tonne. The new price will become effective immediately.
The company would also undertaking a number of marketing initiatives designed to stimulate consumption of cement in Nigeria and to increase exports.
Speaking on development, Chief Executive of Dangote Cement, Onne van der Weijde, said: “Our cost-saving initiatives in Nigeria have enabled us to cut the price of cement to a level that is good for consumers yet still allows us to achieve strong returns that are sustainable in the longer term.”
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